Turismo cultural en Bogotá para preservar el patrimonio arquitectónico

Abstract

The passion to explore cultures is one of the reasons why many people are attracted to visit a variety of places, meet their people and the history that represents the identity of a territory. For this reason, this article presents a view of cultural tourism from communication as a strategy for the preservation of the architectural heritage that holds the value of the historical memory of the city. Therefore, it is affirmed that the Cultural Tourism in Bogota helps to preserve the architectural heritage because, this modality generates sense of belonging and cultural identity, historical memory, besides promoting the development of the tourist activity. Likewise, this article exposes a journey in time of cultural tourism by some Latin American countries such as: Peru, Mexico, Chile, Cuba, Argentina and Colombia to reach the case of Bogotá and enunciate how this practice has developed in the Colombian capital and because it affects the preservation and conservation of the architectural heritage for both the inhabitants of the city and foreigners who visit it. In this way, communication is essential as it strengthens cultural identity and gives meaning to the realization of this social practice. For this reason, tourism is a strategy that through communicative elements establishes a direct relationship between places and individuals remembering the past from the present in order to understand their reality.