Tu vehículo, a un clic de distancia: Fortalecimiento de alianzas comerciales estratégicas y convenios con compañías externas, que promuevan el uso de la plataforma Mercado Libre - TuCarro.com por parte de sus funcionarios

Abstract

Taking as a starting point that the whole world is going through a significant transition and transformation in the economic, social and cultural fields due to the current health situation as a consequence of COVID - 19, it is not a secret that E-commerce companies they have been strengthened in this crucial stage, which is leading a new order for all emerging economic sectors. In this process, Mercado Libre has considerably increased the flow of visits and usability by registered users (buyers and sellers), all thanks to the internal subdivision it has established, better known as the MELI ecosystem, in which you can find main platforms such as Mercado Libre, Mercado Pago and Mercado Envíos, essential for the operation of the entire business unit and the miles of transactions that are carried out daily. The Mercado Libre platform within its operation has developed two types of services for sellers, whether individuals or companies, who want to operate within it. The first is known as Marketplace, from which sellers can publish conventional and frequently used products, and the second is known as VIS Marketplace, in this the same publication system is handled but the products that can be found are Vehicles, Real Estate and Services. In MCO, it should be considered that Marketplace VIS has strengthened in recent years the service where users can publish their Properties, Services and Vehicles to sell them quickly and safely through the platform, paying greater attention to the latter (Vehicles ); To achieve this, it was awarded alliances with recognized brands in that market, such as Tucarro.com. Based on the above, the main focus of this improvement plan is proposed, since apart from being a platform in which conventional goods and services are exchanged, the main objective of the project is to promote the use of Marketplace VIS, especially in the Publication of Vehicles, in this way people who make use of this service, will be able to sell and buy their vehicles, accessing benefits such as vouchers redeemable with Mercado Pago or discounts on costs for publishing at the time of publishing a publication in Mercado Free - Your car.com. To achieve this, it will begin to achieve strategic alliances with recognized companies in the Colombian market, in this way Marketplace VIS will have available a large database with the information of the officials of these companies, which will be the ones who publish their vehicles, they will get the benefits mentioned above.