Importancia de la Responsabilidad Social en los negocios internacionales

Abstract

This research project describes the most important variables of Social Responsibility and contextualises the impact of its application in the different activities within business organisations. It also explores the relationship between social responsibility and international business, seen from the perspective of regional integration and FTAs in the context of globalisation. In recent years, development and globalisation with the different processes of business internationalisation and of the countries themselves have increased the social demand for a commitment based on much more responsible behaviour. For this reason, it is important to highlight this behaviour in negotiations between countries in such a way as to identify the social, environmental, ethical and labour responsibilities involved in each negotiation agreement. In modern times, social responsibility has become a differentiating factor in terms of productivity, competitiveness and sustainability, as it implies strict compliance with international norms and standards in order to satisfy international actors aimed at generating sustainable economic growth. Social Responsibility then becomes a differentiating factor within the field of International Business since in these processes of commercialisation of goods and services, there is an important weight in the active and voluntary contribution to social, economic and environmental improvement with the aim of improving the quality of life of societies and the positioning of organisations. The objective of this document is to provide and share a reflection on the application of Social Responsibility principles in organisations in order to achieve sustainable development.