Estudio de factibilidad para conformar una empresa dedicada al desarrollo de una aplicación móvil que funcione como directorio de productos y servicios dirigidos a bebes y niños llamado Baby Directory

Abstract

With this business plan, we intend to analyze the economic and financial feasibility, to make a mobile application with information services about products or services oriented to the specific market of babies and children up to 5 years. In order to determine the viability of the project, a Market research was developed in order to know and evaluate the preferences and habits of the parents located in the city of Bogotá who are in the high and high socioeconomic level, as well as the perceptions of the businesses. on the proposal presented through primary sources that resulted in the acceptability of a proposal of these characteristics. A technical-operational analysis was also developed that allowed to establish the key procedures for the development of the business idea, an administrative analysis that focused on making known the costs required for the start-up of the business idea and the form of proceed from the same, a legal analysis that focuses on the requirements and steps for the constitution of the company as well as knowing the regulations to operate under the rules imposed by law and finally an economic - financial study that allowed to know the feasibility of the project.