Propuesta para el mejoramiento de la gestión administrativa de la Cooperativa Transportadora de Arauca COOTRANSAR LTDA.

Abstract

Diagnosis of the environment: the investigation was carried out in the Conveyor Cooperative of Arauca COOTRANSAR LTDA, from the municipality of Arauca, whose mission is to compete in the ground transportation of passengers and parcels; for the development of the research work, it is considered necessary to analyze the organization, in order to establish with certainty which factors currently affect the development of the daily activities of the cooperative. Approach of the problem: in the passenger transport service customer satisfaction is the goal that is sought to achieve its reason of being and exist. The service provided by the transport companies in the department of Arauca is not the most appropriate. There are identified flaws that must be resolved. The present investigation is directed to determine, the design of a system that contributes with the improvement of the administrative management COOTRANSAR LTDA seeking to cover the flaws that exist within the current administration, suggesting an adequate organizational structure, that contributes to an orderly administration, with constant training of members of the Cooperative, focused on customer satisfaction, their needs and job creation. General objective: to design a proposal to improve the administrative management of the Conveyor Cooperative of Arauca, COOTRANSAR LTDA. Scope and restrictions of the project: the Conveyor Cooperative of Arauca, COOTRANSAR LTDA, tends to implement a quality service to the citizen (clients) that will have an impact on the finances of the company, on the growth and economic development of the transport sector of the municipality of Arauca. Organizational diagnosis of the company object of study: for this diagnostic tools were applied. Organizational diagnosis: the techniques used in the present investigation are: observation, survey and interview. COOTRANSAR LTDA is a cooperative that does not have an effective organizational structure, capable of facing the challenges of globalization; for this reason, it requires a process of change, with which transformation, teamwork, organization and positioning is achieved as an exemplary company in the provision of transport service efficiently and effectively. Solution proposal: implementation of a plan to improve the administrative management of COOTRANSAR LTDA, focused on positioning the company in the passenger transport market in a more efficient and competitive manner in the municipality of Arauca. Plan of action: personnel training that contributes to the continuous improvement of the service and attention to the users, reorganization of the organizational structure, implementation of the merchandise insurance, extension of the schedules in the shifts, creation of new routes and renewal of the automotive park; in this way it will improve the financial profitability, increase the clientele and guarantee the satisfaction of the client. Conclusions and recommendations: COOTRANSAR LTDA will work towards the business efficiency, for which it will improve its administrative system, rebuild its image, improve the quality of the passenger transport service, as well as the delivery of parcels. Management is recommended to focus on the four fundamental tasks: planning, organization, direction and control.