Propuesta de ampliación de la línea de negocio en Broggini para la potencialización del mercado de empresas colombianas hacia la internacionalización.

Abstract

In an environment as dynamic as the current one, the staging of internationalization for process support plays a very important role in sustaining and improving internal procedures and customer experience. The present work seeks to improve the current line of business, managing to expand the Colombian economy abroad, a market which has great opportunities, reaching a better position in foreign trade. The proposal implemented in this project will position Broggini as a more competitive company in terms of innovation of new internal processes, it will generate greater value which will translate into the strengthening of the entry of new markets and will help companies to diversify their income. while non-tariff barriers are eliminated (Meza, 2014). The aforementioned will have an impact not only on Broggini but also on the Colombian economy, since small, medium and large companies will be encouraged to bring their products and services to a potential market, improving national exports since there will be greater diversification of exported products. .