Propuesta para el Sistema de Fabricación y Comercialización de una Empresa Dedicada a la Elaboración de Alimento para Perros

Abstract

The following research study is based on the realization of a proposal for the production and commercialization of a company dedicated to the production of dog food, specifically of the BARF type. For this, a market study, a technical and organizational study and finally a financial analysis were carried out, which allowed a correct examination of both commercial, productive and financial factors, allowing the development of efficient strategies for its production and commercialization and identifying a potential market. whose marketing lies in Bogotá, specifically in the towns of Usaquén and Chapinero. It was identified that the feeding of canine pets is based on commercial concentrate, which is not entirely good for the physiology of the pet, since this type of food contains a considerable amount of carbohydrates that are not easy for the animal to digest . The methodology was of a mixed nature, applying data collection instruments to a population sample of 100 people interested in the BARF food product for dogs, these data were analyzed through statistical systems. It is concluded that the current pre-feasibility study is not feasible since it is essential to rethink the costs.