MODELO DE PLAN DE NEGOCIO PARA LA CREACION DE UNA EMPRESA DE PRESTACION DE SERVICIOS DEPORTIVOS LLAMADA “CANCHAS SINTETICAS ECO-SPORT” AUTOSUFICIENTES PARA EL FOMENTO DEL DEPORTE BOYACENSE

Abstract

This business plan is presented as a proposal for obtaining a degree in Business Administration. Its main objective is to develop a business idea that is innovative, viable, and sustainable. The "Eco-Sport Synthetic Courts" business plan project aims to install synthetic courts equipped with solar panels in Tunja, Boyacá. This initiative seeks to address the need for sustainable sports facilities and encourage community physical activity. By integrating solar panels, a reduction in the carbon footprint and savings in long term energy costs will be achieved, positioning Tunja as a model for sustainable development. The plan includes various strategies to attract and retain qualified personnel, improve profitability through efficient management, and encourage community participation through programs and events. A customer relationship management (CRM) system will be implemented, and various communication channels will be used to offer a superior customer experience. It is anticipated that this initiative will not only improve the quality of life for Tunja's residents but will also benefit the local economy and promote sustainable practices.