Informe de la práctica empresarial Fruexcol Ltda.

Abstract

This report describes the development of the functions during the internship period carried out in the company Fruexcol Ltda, located in Bucaramanga, Santander. Dedicated to the production and commercialization of minimally processed fresh fruits with exotic flavors for the national and international market. The activities carried out during these six months are evidenced, which contribute to learning and are vital for the development and fulfillment of the company's commercial operations. It is worth mentioning that, within the position as foreign trade intern and assistant, functions were assigned that allow the internationalization process such as: conducting market research, contributing to product development and creating content to position the brand. Activities which aimed to access new international markets, through contact with new customers. As a result of the work carried out, it can be concluded that international business is of great importance not only for the growth and competitiveness of a company, but also for the progress and economic development of the country. The business practice allows complementing what was learned during the university career, generating work experience, in the foreign trade department, in this case in an export company.