Implementación de la logística inversa en Apple y cómo contribuyen a la gestión de residuos en la industria tecnológica

Abstract

In a world that is increasingly aware of environmental problems such as changes in climate, the loss of biodiversity, water pollution and many other challenges that are currently being experienced as a result of pollution caused by humans, but that Over time, people and companies have become aware of how to minimize these damages, therefore, when we talk about reverse logistics we are referring to a fundamental tool in waste management and mitigation of the environmental impact caused by companies. Within the framework of this procedure, which involves the supervision and planning of products from the final consumer to the producers and/or marketers, allowing these waste or products that can be regenerated to be recovered, repaired, recycled, or disposed of in an appropriate and safe manner. In this context, the case of the Apple brand will be shown, which stands out for its innovative approach in the implementation of reverse logistics strategies, where it manages to reduce its environmental footprint and generate economic benefits. Therefore, with this article we want to analyze the implementation of reverse logistics at Apple and, with this, explore how the company has managed to integrate circular economy principles into its supply chain. The benefits and challenges associated with managing returned, repaired, and recycled products will be examined, as well as the company's role in driving a more sustainable and responsible technology industry. In this article, the methodology or technique used is "descriptive" with an investigative method based on a "case study" through a bibliographic review. A search is carried out in the Apple company's own sources and documentary or journalistic sources about the brand. At the same time, academic sources on reverse logistics, waste management and the process carried out by companies that have a sustainable economic approach are examined, also better known as the circular or regenerative economy process, focusing on the case study of Manzana. It is noted that this article is based on information available up to the date of its preparation. For subsequent consultations, it is recommended to consult additional sources to obtain a more complete and updated view of the topic. Apple's recycling program and its goal of using completely recycled or renewable materials are highlighted. In particular, the use of disassembly robots stands out, contributing to the recovery of valuable materials for reuse. Strategies very well executed by the brand that allow it to reduce dependence on raw materials and conserve natural resources, while generating new income.