Ciberactivismo: la nueva forma de organización de masas

Abstract

The media have found an obligatory adjustment in their media structures, they are adapting to the new demands that are spreading throughout the world with the modernity of the times, which bring with them technological advances. It is already a fact that the expressions published on virtual networks find a large audience that exerts greater pressure and becomes more widespread in less time, making the cause with which the virtual mass is identified visible. The reduced space offered by the common mass media, are not enough or have been left behind by the disadvantages compared to the new technological services that connect the entire planet, and allow the immediacy of their interactions. The improved services found in the global network market are strongly linked with cutting-edge technology that individualizes tastes and selects specific audiences, just as they massify people in a consumerism that unleashes the need for the latest in this type of virtual services. One of these services is to open personal spaces known as social networks, and thus create an identity that corresponds to what you want to project to the public, however, this virtual appropriation generates a harmful dependency. With this it is affirmed, that on the web you can be anyone, and openly say what you want to express. Until recently, this type of free demonstrations began to be limited by the relevance of the Internet in our times.