TIC la verdadera era de la información para las organizaciones

Abstract

The market in recent years has undergone a change due to the intensive use of technology such as: social networks, websites, search engines, email, blogs, online videos, webinars, e-commerce, mobile marketing and much more. plus. Producing consumers to be much more demanding and changing, who are well informed, use search engines and extract valuable information to support their purchase decision, so much so that organizations must react to this change and be even faster to guarantee their success. The use of new technologies has changed the way in which stakeholders relate and interact, which produces a lot of information, which in this trend becomes the key for organizations to succeed or remain relegated by the market; companies must currently invest in data collection, current and future, to meet needs, find the best ways to collect information, analyze and use such data to build market loyalty and optimize their resources, which makes ICT a vital tool to generate a strategy and stay in the market.