VanEsPowerFit

Abstract

Social media, with its arrival and euphoria in the 21st century, has become one of the largest sources of information. However, currently, it has also led to the spread of fake news and unprecedented information without any valid support. According to Espinoza (2020), misinformation is also understood as the omission of valid and relevant information. This misinformation generated by these media can become a public health problem, directly affecting populations with access to these media. As Porroche-Escuchero (2017) states, misinformation "can interfere with people's critical capacity to make informed decisions" and "blocks people's right to truthful, objective, and complete information that promotes free and balanced decision-making." Therefore, there is a tendency to believe almost absolutely all information provided to the public. Through observation, we have found that many "influencers" or "life coaches" provide information that is not scientifically supported. This has been identified in various settings, such as gyms and sports schools, where the people in charge do not always have adequate professional training. For us, this represents a problem that requires attention and a solution, as much of this information is incorrect. Our field of study has provided us with practical and theoretical foundations that allow us to affirm the opposite. Therefore, we intend to create a website offering different service packages, both for individuals, couples, and families, and promote content through social media such as TikTok, Instagram, and Facebook. The information shared will be valid and scientific, addressing topics such as physical activity, sports, recreation, and health advice, so that interested people can acquire personalized training programs, ensuring that they have trained staff. We are also ninth-semester students in the School of Physical Culture, Sports, and Recreation, and have been involved in the world of sports training for three years. We have specialized in subjects such as fitness, sports training, physiology, recreation for life, camps, and patokines, but with a common goal: promoting healthy lifestyles for better well-being. For this project, we are mindful of Law 2210, which stipulates that only individuals with a professional license may engage in activities related to physical culture and sports.