Estrategia y Diseño en Adecco

Abstract

During my professional internship in graphic design at Adecco Colombia, I identified that the application of its global visual identity did not always connect with the Colombian public. Although the pieces followed corporate guidelines, channels such as social media and internal communication lacked emotional closeness and visual consistency. This degree project arose in response to that observation and proposes a graphic strategy that integrates branding and storytelling, adapting the brand identity to the local context. The purpose is to demonstrate how an empathetic, dynamic, and culturally relevant visual approach can strengthen their digital presence and improve communication with employees and external audiences.