Plan de Mejora ¨Desarollo y Fortalecimiento Turistico de Barbosa Santander¨

Abstract

The current improvement proposal is aimed at developing and strengthening tourism in the municipality of Barbosa, Santander, based on the culture and nature that constitute a key element and driver of economic, social, and cultural growth in all its aspects, including sustainability. This document proposes generating management tools for the growth of local tourism businesses, since the lack of a roadmap leading to the exploitation of the territory's opportunities impacts the way tourism is leveraged. Its relevance lies in the fact that it allows for the coordination of efforts between the Government of Santander, the municipal administration, and industry stakeholders to shape concrete and sustainable guidelines that strengthen the tourism offering. The expected benefits include positioning Barbosa as a competitive destination, strengthening merchants and service providers, and boosting trade in the medium and long term. Furthermore, tourism is included in the municipal development plan, which is aligned with strengthening heritage conservation and promoting balanced growth.