Documento sistematización práctica laboral de diseño gráfico en Cusezar S.A.

Abstract

The internship takes place at Cusezar S.A., a Colombian multinational company with over 70 years of experience specializing in real estate development and residential construction. The role is that of a Graphic Design intern within the Marketing department, spanning a six-month period. The primary objective of the internship is to support the creation of graphic materials for external communication regarding the company's projects, specifically targeting clients. This involves designing, proofing, and updating assets such as brochures, flyers, trade show materials, sales office signage, and sales presentations. Work is carried out in accordance with brand guidelines, corporate templates, image libraries, and pre-established copy, ensuring visual and communicative consistency across all materials. Adobe Creative Suite tools are used for design work, while the Basecamp platform is utilized to manage and track assigned tasks. These activities contribute to the creation and updating of graphic materials aimed at effectively promoting housing projects, while maintaining visual identity consistency and the accuracy of the information conveyed.