Informe de prácticas departamento de marketing en Resort Oliva Nova Beach and Golf Hotel.

Abstract

The following report is presented as a degree option to obtain the title as International Negotiator and reflects the improvement plan made as a practitioner in the Marketing area of ​​the Oliva Nova hotel located in the town of Oliva, belonging to the Valencian Community in Spain. This department is responsible for the leadership and development of all online marketing campaigns and lead acquisition of the resort, updating content on the hotel's websites and social networks, as well as taking care of the corporate and advertising image of the resort in general. Through this improvement plan, the objectives and goals that were proposed at the personal, academic and labor level will be known from the beginning of this experience, through each of the activities that were developed according to the calendar proposed by the Marketing department, which throughout the practice were bearing fruit and reflecting the experience and knowledge acquired by the large working group that accompanied the training process at Oliva Nova Beach & Golf Resort.