Rios de regalos: Plan de negocios para un emprendimiento de detalles premium en Bogotá

Abstract

This undergraduate thesis develops the proposal for the creation of Rios de Regalos, a business dedicated to the creation and sale of personalized gifts with an artisanal approach and a digital presence in the city of Bogotá. This work demonstrates the technical, administrative, organizational, and financial viability of the business, highlighting its ability to adapt to current market trends and its growth potential. The project stems from the identification of an opportunity in the personalized gifts market, driven by the growing demand for products with emotional value, exclusive designs, and digital purchasing processes. The business responds to this need with a differentiated offering based on personalization, aesthetic design, and customer experience, managing its sales primarily through social media and digital platforms. From an operational and organizational standpoint, the business adopts a lean and flexible structure, initially led by the founder, which allows for resource optimization and control over each stage of the production process. Market research confirmed a positive reception of personalized products, especially among young adults who value exclusivity and attention to detail in their gifts. In financial terms, the projected results demonstrate a profitable venture, with a high return on investment, solid liquidity, and a low level of debt. These indicators show that it is an economically sustainable project.