Análisis de competitividad e internacionalización del turismo de salud en Bucaramanga y su Área Metropolitana

Abstract

Medical tourism is a service modality that is currently positioning itself in several countries of the region, as well, it represents a good opportunity to generate economic development through the creation of employment sources directly and indirectly. which results in a favorable circumstance to potentiate the region, due to the fact that its main clients are people from abroad, especially from developed countries, for this reason, it is a great encouragement to leave the region and the country high, in such a way that change the perception of tourists and take a positive impression of the culture, the country and the region. The present project is aimed at diagnosing the competitiveness and internationalization of medical tourism in Bucaramanga and its metropolitan area, where the behavior of medical tourism is evaluated, as well as the economic dynamics of the sector is identified and finally an analysis of the current situation is carried out. an analysis of internal and external factors.