Estudio de viabilidad para la creación de una empresa de ecoturismo en Barichara

Abstract

Introduction: This quantitative study explores entrepreneurship in the context of ecotourism at times and events related to Covid-19 and its relationship with the reactivation of the local economy in the municipality of Barichara. Objectives: To design a business plan that allows to establish the operational and financial feasibility of a company dedicated to ecotourism in the municipality of Barichara, looking for alternatives for the reactivation of the sector in post-Covid-19 times. Material and methods: A descriptive cross-sectional study will be carried out, the population will be tourists and hikers who visit the municipality of Barichara, Santander. The sample will be selected for convenience since there are no records that allow a sample calculation to be performed. For the collection of data, the information collection formats attached in the Technical Assistance Guide in Tourism Planning, issued by the Ministry of Commerce, Industry and Tourism (2008). The methodology was relevant in terms of the pedagogical process of students who venture as young researchers; applying their knowledge in real contexts that they contribute to the community; including the SDGs (Sustainable Development Goals) for realization. Likewise, the results showed that innovation in tourism focused on ecotourism is viable in sectors active from this industry, as an alternative to socioeconomic strengthening in pos-Covid-19 times with activities such as hiking. However, activities such as cycling and ethnotourism are services that do not demonstrate viability for the company. The main reasons tourists have to visit the municipality are rest and fun. Where most of them organized the trip personally and the main media to reference the municipality were family, friends and social networks.