Plan de negocio para el montaje y puesta en marcha de una comercializadora de polvo de guaraná en la ciudad de Villavicencio

Abstract

In recent times, guarana drinks have become dietary alternatives and their consumption has been increasing, some symptoms of health episodes that have occurred, have found improvement through the consumption of guarana-based drinks, recently, they have been has found that these drinks have great acceptance in the market of dietary and vitamin supplements, constituting a business opportunity for enterprises such as Kupana SAS, this company is dedicated to the commercialization of powdered guarana, in order to meet a dietary need of people. In this business plan we will find that the product is not recognized in the region of the Meta department and its sales are not representative, therefore, it is a product that has an innovative component and its price is affordable compared to products of the same or similar characteristics; On the other hand, the investment required for the project is determined, as well as the promotion and communication strategies, the fixed costs and the variable costs. Additionally, the business plan establishes a sales strategy through trade in large volumes of product, this strategy determines a higher expected profitability. Finally, the business plan establishes that the distribution of powdered guarana drinks is a viable project, it has opportunities for participation in the dietary supplements market, in addition to the potentially competitive price that allows accessibility within consumers.