Reestructuración del Boletín de Comercio Exterior

Abstract

This document explains the implementation of the improvement plan developed as a professional practitioner of the Economic Affairs Department of the National Association of Foreign Trade - Analdex, based on the findings found during the internship period. Thus, and with the results obtained, an improvement plan aimed at restructuring the company's Communication Channels is shown, starting from the need to evaluate the type of content that the Association from the direction of Economic Affairs will use for the formulation of newsletters that will be widely disseminated through different channels, such as websites, emails and social networks; in order to determine the type of content, channels, sources and periodicity that will be used to provide information; in this case focusing on the Foreign Trade Bulletins.