Propuesta de modelo integrador de responsabilidad Social Corporativa/Empresarial (RSC/E) para UPL Colombia Escalable a sus Regionales

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dc.contributor.advisorFigueroa Espinel, Julián Francisco
dc.contributor.authorCárdenas Cárdenas, Ronald Fabian
dc.contributor.authorPatiño Rodríguez, Julián Hernando
dc.contributor.corporatenameUniversidad Santo Tomasspa
dc.contributor.cvlachttps://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001581257spa
dc.contributor.googlescholarhttps://scholar.google.es/citations?hl=es&user=kQsGWE0AAAAJspa
dc.contributor.orcidhttps://orcid.org/0000-0003-1879-6839spa
dc.coverage.campusCRAI-USTA Bogotáspa
dc.date.accessioned2021-10-01T12:51:09Z
dc.date.available2021-10-01T12:51:09Z
dc.date.issued2021-09-29
dc.descriptionEl propósito fundamental de este trabajo es presentar un modelo conceptual, contextualizado al entorno colombiano para el ejercicio de Responsabilidad Social Corporativa/Empresarial (RSC/E) según (Hernandez & Montano Cruz, 2016) de una compañía multinacional que se desempeña en el sector de protección y nutrición de cultivos, modelo que a partir de los elementos considerados estratégicos por su grupo tomador de decisiones que le permita enfocar y ajustar sus estrategias de RSC/E y replicar el ejercicio en sus regionales Latinoamérica. El modelo, reconoce a la RSC/E como una construcción amplia y multidimensional basada en: Creatividad, Escalabilidad, Responsividad, Glocalidad y Circularidad, bajo la óptica de la gerencia regional y clientes (internos y externos). Analizar la orientación de la RSC/E de la compañía y su ejercicio, favorece la gestión de asuntos relacionados con adquirir, asimilar y aplicar nuevos conocimientos en la materia, y caracterizar la percepción de sus grupos claves de interés respecto de los factores mencionados en consonancia con los estándares.spa
dc.description.abstractThis work aims to present a conceptual model contextualized to the Colombian environment for the exercise of CSR / E of a multinational company inside the crop protection and nutrition sector. Based on which elements its decision-making group consider as strategic the model recognizes CSR / E as a broad and multidimensional construction based on Creativity, Scalability, Responsiveness, locality, and Circularity. The model allows the company to focus and adjust its CSR / E strategies and replicate the exercise in its Latin American regions. Regional management and customer perceptions of these values are the core to analyze the company CSR/E orientation supporting the interests related to acquiring, assimilating, and applying new knowledge in the matter regarding the factors mentioned accordingly with the standards.spa
dc.description.degreelevelMaestríaspa
dc.description.degreenameMagister en Administración - MBAspa
dc.description.domainhttp://unidadinvestigacion.usta.edu.cospa
dc.format.mimetypeapplication/pdfspa
dc.identifier.citationCárdenas Cárdenas, R. F. y Patiño Rodríguez, J. H. (2021). Propuesta de Modelo Integrador de RSC/E para UPL Colombia Escalable a sus Regionales [Tesis de maestría, Universidad Santo Tomás Colombia]. Repositorio institucional.spa
dc.identifier.instnameinstname:Universidad Santo Tomásspa
dc.identifier.reponamereponame:Repositorio Institucional Universidad Santo Tomásspa
dc.identifier.repourlrepourl:https://repository.usta.edu.cospa
dc.identifier.urihttp://hdl.handle.net/11634/37716
dc.language.isospaspa
dc.publisherUniversidad Santo Tomásspa
dc.publisher.facultyFacultad de Administración de Empresasspa
dc.publisher.programMaestría Administración - MBAspa
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dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2
dc.rights.localAbierto (Texto Completo)spa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.subject.keywordAgribusinessspa
dc.subject.keywordCorporate Social Responsibilityspa
dc.subject.keywordBusiness Social Responsibilityspa
dc.subject.lembResponsabilidad social de los negociosspa
dc.subject.lembAdministraciónspa
dc.subject.lembAgriculturaspa
dc.subject.proposalAgronegociosspa
dc.subject.proposalResponsabilidad Social Corporativaspa
dc.subject.proposalResponsabilidad Social Empresarialspa
dc.titlePropuesta de modelo integrador de responsabilidad Social Corporativa/Empresarial (RSC/E) para UPL Colombia Escalable a sus Regionalesspa
dc.typemaster thesis
dc.type.categoryFormación de Recurso Humano para la Ctel: Trabajo de grado de Maestríaspa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdcc
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.driveinfo:eu-repo/semantics/masterThesis
dc.type.localTesis de maestríaspa
dc.type.versioninfo:eu-repo/semantics/acceptedVersion

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license.txt
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Maestría Administración - MBA