Práctica empresarial en Bimbo de Colombia centro de distribución Bogotá centro

Abstract

This document, presented as an integral part of the professional internship process, is intended to publicize the company Bimbo de Colombia S.A, present a detailed vision of its sales center located in downtown Bogotá and its operating environment with a focus on the logistics and of marketing. Throughout it, a SWOT analysis will be carried out that will serve the purpose of identifying the Strengths, Weaknesses, and Threats that influence the performance and competitiveness of the subsidiary company in the market where it has scope, as a basis for developing, an improvement plan together with a TOWS analysis. The main objective of this plan is to make greater use of the company's resources and budgets in a way that benefits its logistical and operational processes, bringing greater security for employees, a greater savings margin and optimal service for customers. At the end of the document, the improvement plan proposals that emerged from the practitioner's experience and that have been approved by the company will be highlighted, thus reflecting the commitment to the effective implementation of strategies aimed at sustainable growth and continuous improvement.