Propuesta para la creación de empresa dedicada a la producción y comercialización de tubérculos ancestrales en Ventaquemada

Abstract

The project is oriented to the creation of a company and to the rescue of ancestral products that are identities of the culture of Boyacá, for which three representative municipalities in the production of tubers have been delimited: turnips, ibias, rubas. These municipalities correspond to: Venta Quemada, Villa De Leiva, Santa Sofía located in the central region of the department of Boyacá that are characterized by their economy being based on agriculture and providing food such as: potatoes, tomatoes, onions, fruits, vegetables. among other products that are marketed by intermediaries who offer the products in chain stores, in the wholesale supply center and to the small merchants who go out to the municipal market squares, thus visualizing a significant loss in the profits of the product by those who It is cultivated by who in this case is the farmer from Boyacá who ends up offering the product at very low prices, generating unfair competition. ” "There is a lack of knowledge of the markets, noting a total absence of the academy, that is, guidance with knowledge to seek strategies that allow the producer and the merchant to improve the presentation of products and accessibility to them. Taking into account The relationship of the Cense buoy farmer with the Andean highlands has been millennial and it is built day by day through the production of food, among which the Andean tubers can be counted as a clear example that if there is a culture that lives rooted in its traditions such as the peasant of the Cundiboyacense regions. Integrating in this project the interaction between company, culture and rural population