Armonia Natural

Abstract

This innovation project, an undergraduate option from the Faculty of Social Communication for Peace, aims to create a digital communication platform designed to strengthen and connect ventures dedicated to organic products. The main focus of this platform is to foster community and enhance the communication strategies of these ventures, particularly those facing challenges in this regard. The purpose is to establish a digital communication network, through a platform, aimed at fostering community and establishing communication links that enable ventures to connect with their potential customers, providing them with more information and facilitating their participation in a digital community. This not only benefits the ventures and improves their communication strategies, but also promotes the visibility of local businesses.

The innovation project proposes the development of a digital platform providing users with detailed information about makeup products from various ventures. Additionally, it aims to integrate digital communication tools, such as opinion forums, to facilitate a constant flow of communication between ventures and their customers, as well as among ventures themselves, fostering the creation of an interconnected digital network.

Ultimately, the 'Harmony' project will conduct comprehensive research and analysis of the social media presence of selected ventures participating in the forum. This will be done to compare indicators before and after their participation in the 'Harmony' platform. These analyses will help demonstrate the impact on the communication strategies of prominent ventures such as Agostobotánico, Tresors Store, Nataka, and Kawsay.

The 'Harmony' project focuses on a diverse audience, including both participating entrepreneurs and their potential customers. Through the collection and analysis of social media data, 'Harmony' aims to provide meaningful insights to enhance the communication and visibility of these ventures within their digital community.