Diseño de una Propuesta de Medios Digitales que Permita el Mejoramiento de la Presencia Digital de la Empresa Cablecol en el Municipio de Girón.

Abstract

This document presents a detailed analysis and diagnosis of Cablecol's digital media plan compared to its main competitors in the electric cables sector. The aim of this study is to identify areas for improvement and opportunities to optimize the company's online presence, in order to increase its competitiveness in the digital market. Comparative analysis methods were employed using specialized tools such as SimilarWeb and SEMrush to evaluate key metrics. These metrics include global and local ranking, monthly traffic, website performance, loading speed, and average user interaction. The results reveal that Cablecol has a strong online presence, excelling in aspects such as content quality and audience interaction. However, areas for improvement were identified in website loading speed and visibility on certain digital platforms. The SWOT analysis highlights the current strengths and weaknesses of Cablecol's digital strategy, as well as opportunities and threats in the digital environment. Based on these findings, the final proposal includes specific and practical recommendations to enhance the company's digital strategy, such as optimizing website performance, increasing investment in digital advertising, and exploring new emerging social media platforms to expand its reach.