Plan de Mejoramiento para la cafetería San Alejoss

Abstract

The San Alejoss coffee shop is a micro-business located on the eighth floor of the Carrera Automotive Shopping Center, which has 80% of its clientele dedicated to car mechanics and painting, currently, it has weaknesses in its commercial and sales area evidenced after making a diagnosis using arrays, reason portal the creation of an improvement plan is carried out to increase their sales by 15% through marketing, implementing effective strategies such as adaptations in their furniture and improvement in their physical plant to captivate customers, in addition it is intended to carry out virtual commerce through networks where different special and economic offers are offered, agreements will be made with workshops through discount tickets for people who purchase automotive services. Customers are the life of the business, for this reason potential customers will be loyalty by means of details on their birthday and personalization of their coffee cup so that in this way they feel identified with the cafeteria and that each time their experience is more pleasant and satisfactory, after analyzing all the strategies implemented, an action plan and schedule of activities are created to carry out each of the (Velásquez, 2020)proposed tasks and later a control to verify the effectiveness and thus complete the entire administrative process to make continuous improvement and thus achieve the expected success.