Elaboración de un plan de negocios para la creación de una empresa pastelería Mailo

Abstract

The pastry sector has been increasing its income in recent years in Colombia: according to Marcela Morales, executive director of the baker's union (Adepan), she stated that the average income of a pastry chef is between 1 and 1.2 million pesos (plus social benefits). , and that only those who are in more traditional business formats could earn 2 million pesos. (S. (2020, April 23)). Colombians have increased the consumption of pastry and bakery products and with it also the need for pastry chefs, because today the customer is looking for new styles, shapes and flavors which can be consumed by all people, this will allow the sector to grow favorably, Bogotá for 2018 had approximately 8,000 commercial establishments with this type of economic activity. (The Republic S.A.S. (2018, April 19) Year after year the trends are changing, by 2021 consumers point to healthier products that have a positive impact on their health, for this reason they look for foods with a moderate amount of fats and sugars, an increase in products enriched with fiber and natural products, traditional products and home that can be consumed at any time of the day. (A. (2020a, December 14). TRENDS IN BAKERY 2021. . . REINVENTION AND INSPIRATION.) Another sector that has grown in recent years in Colombia is that of pets, entering the Pet-Friendly trend which has taken quite a lot of force because people have welcomed pets as members of the family, taking into account the In the latest Fenalco survey, 43% of Colombian households say they have a pet and according to Pet Industry Magazine, for the firm Kantar Worldpanel, there are about 3.5 million pets in Colombia. Of these, 67% are dogs, 18% cats and 16% of households have both. This has changed the concept of commercial establishments so that multispecies families can share not only inside homes and parks, but also in other favorite places. In Bogotá, this model has been implemented, however, very few human food establishments sell snacks for pets and in some cases those who sell them do not allow the pet to consume them inside the premises. This reflects the importance of innovating in the pastry sector in Colombia and the world, as well as complementing it with the Pet-Friendly modality to offer unique experiences to dogs and their owners. Mailo pastelería is born from two years of experience in the pastry sector, specifically in Chocology SAS, which allows us to highlight the need to create new recipes and improve existing ones in order to satisfy the consumer's palate, making reasonable use of sugars and fats. and increasing the benefit offered by natural fruits; Likewise, from the personal experience of having a pet and identifying that the commercial establishments to which pets can enter are reduced, it is identified that it can be a factor that encourages consumers to visit our premises that will be is located in the city of Bogotá DC, in this way we want to be present in each of the sweet moments of the consumer, his family, friends and pets, because we will have some snacks for the animals that can be consumed inside the premises, allowing the user enjoys a good time, music and company.