Responsabilidad social empresarial en Walmart, ¿realidad o fantasía?

Abstract

Corporate social responsibility, hereinafter CSR, is a topic that is becoming more and more relevant and which all companies want to adopt since by implementing it, organizations can obtain great benefits, such as improving their productivity, creating links with customers, access new markets and increase your reliability. And although many organizations develop it only with the purpose of acquiring economic benefits, there is another group that does it driven by the social factor and by giving their contribution to society. The main objective of CSR is to generate a positive impact on the environment based on principles of competitiveness and sustainability of the organization, and taking this into account, companies can focus their actions both internally and externally, since CSR practices can be directed to different audiences, such as collaborators, shareholders, suppliers, clients or the community that surrounds them. In this study we will focus on describing the meaning of the term CSR, theories with which it can be related and if it is applied in Walmart, one of the companies that were visited on the journey, finally how it is related to the articles proposed to respond to the objectives and have a conclusion of the application or not against this issue in said company.