Plan de mejoramiento en el área de mercadeo de Servicios Especializados en salud mental SERMENTE S.A.S

Abstract

This degree project allowed the identification of opportunities, threats, strengths and weaknesses of the company, with constant reference to the existing link between administrative development and the evolution of the company, since fundamentally the needs of these have been the ones that to a greater extent They have influenced the emergence of concepts and new administrative practices. Therefore, reference is made to what could be considered as the organizational development of the administrative activity and in the contributions in administration, providing solutions or strategies, improving relationships with customers and satisfying the end consumer. The study of an adequate administrative practice in the company SERMENTE SAS, allowed to obtain specific tools that allow modifying production techniques, implementation of new forms of work and management in order to improve productivity and better fit in the internal and external market. With the help of an effective administrative practice, it is expected that the company will not be recognized only for the sale of its products but for the attention and service provided to its customers. Another important factor developed in this work is to take into account the human resource and its importance; that workers assume with greater responsibility the training programs and the sense of belonging to an organization, not so much because of the benefit schemes and economic incentives, but to a greater extent because of the psychological incentives that generate the spirit of collective work and the sense of belonging to an organization. In such a way that one of the main tasks of personnel administration is to ensure that all employees, regardless of their hierarchical rank and the technical function they perform, understand and feel that they are part of SERMENTE SAS, generating a climate of security and this way they better carry out their functions as a team with the other workers.