Sistematización y estructuración del proceso creativo de Video Cápsulas - Banco Falabella

Abstract

Graphic Design in Colombia is known as a relevant profession given its evolution in the industry, mainly has stood out in social areas, highlighting the role of the graphic designer in communication, this being a functional communication tool. Banco Falabella since its arrival in Colombia, importing a series of products and services its financial portfolio, has sought to evolve in an organizational manner in tandem with the importance it gives to the workers, together with its exponential growth, it has sought to improve internal processes using technological tools. This is where the systematization of experience of this project has a place as a design practitioner; under the process of adaptation and incorporation with the processes and personnel throughout a month. Next to the realization of the main task: creation of Video Capsules that are audiovisual products that are sent to the staff of Banco Falabella. It can be seen that the process of this task was somewhat uncoordinated and sometimes irregular, which allowed for unnecessary mishaps that generate significant waste of time that was usually subtracted from other processes or the quality of the products themselves. What I mean is to start generating a series of ideas for the improvement of this that would bring great benefits to the Communications area and the Human Resources Management.