AutoLine Concesionarios

Abstract

In this project the business plan of the company Formas Estratégicas BTL S.A.S is realized, specifically of its new business model AutoLine concessionaire. The proposal of the business model was made in such a way that the literature review was more practical, then the population or market niche was determined by means of a canvas canvas, Thus, the scope of the project was reached and a review of the literature relevant to the development of the project continued, such as: sales of vehicles, strategies to sell vehicles, vehicle preferences, sales of used vehicles, socio-economic profile of the population. The topics mentioned above are presented in a specific and detailed manner, as necessary for each topic, so it was limited to the needs of the study carried out by AutoLine. Following this, the different market analyses were carried out, such as: competition, customers, the sector and other factors relevant to the investigation, then continued with the analysis of suppliers and others that AutoLine considered important to establish the prices, costs and other, of the vehicles to be marketed. Thus he determined strategies and structures to implement them in the company. Finally, all the costs, expenses and indicators necessary to determine the viability of the project were established, generating, as well as the result, the coherent and consequent viability in front of the market, without leaving aside the social factors, cultural, environmental and social issues that directly and indirectly affect the automotive sector and AutoLine.