Marketing digital, una herramienta para las empresas.

Abstract

The purpose of this reflection article is to expose how the digital marketing plan allows companies to identify, create and direct the appropriate strategies towards the target customer in a timely manner and by the correct means. The foregoing arises from the experience of being a participant in the creation of the digital marketing plan for the company ELITE WON SAS, having as its main motivation the conditions caused by the COVID-19 pandemic, which became an accelerator in the Implementation of digital media in companies. The implementation of a digital marketing plan for the company ELITE WON SAS. Its purpose was the establishment of new communication channels, as well as a greater positioning in the market. At a time in history where digital media play such an important role in commerce and in people's daily lives, it is essential for companies to have a digital marketing plan because it is not enough just to use these media, but this must be done efficiently.