Plan de Iniciativa Empresarial – Creación de una Empresa de Comercialización de Esmeraldas en el Mercado Internacional

Abstract

This entrepreneurship project is based on creating a company called EMERALD EMPIRE, which It will be focused on the commercialization of emeralds to the international market. The proposal of The value of the trading company is based on exporting the gem with the quality certificate and a code that will give access on the website to the certificate of origin of the stone and a video of the carving process and treatment that the emerald had. This sector addresses a technical conceptualization, which is detailed in the value offer module. The project is divided into 11 modules, where each module contributed and guided the project from the perspective of marketing, but always looking to make a difference in the market and putting first to the client. In the first module, which was market research, the competition was studied, a part of the viability of the project, everything that has been the guild of emeralds and how this story It has been the protagonist of many problems in the country. On the other hand, it was possible to see the level of acceptance that the value proposition might have in the target market. This value proposition is was shaping and adapting to reduce a problem that transcended in this guild and is the lack of transparency when selling the product. The brand development module allowed defining the brand identity that is to be reflected in the target market from the determination of the scope of the value proposition. The same way, taking into account that a luxury good is being addressed, the price strategy that the project will handle will be Premium Price, which is complemented by the development of the finance module that allowed its time to determine the viability of the project, through indicators such as the internal rate of return, between others. The customer service module complemented the structure of the website with the proposal of the PQR´S to give you greater confidence and efficiency when communicating with the company. In the same In this sense, the production and operations module shows the process flow chart with its respective description, giving more precision to the business model. For its part, the organization module reflects the internal structure of the company, mentioning positions and profiles, as well as the chain of value. Finally, the impacts module provides the humanistic sense and responsibility of the project of business, given that throughout the investigation all the social problems and developed by this guild and despite the fact that the company is not directly involved in extraction, which is where these problems are mainly rooted, the project wants to give a direct contribution to reduce this type of problem.