Retos de la cadena de suministro y planificación comercial en empresas de Retail en Colombia frente a la pandemia en el año 2020. estudio de caso Cencosud s.a.

Abstract

This reflection article presents a vision on the importance of commercial planning for retail companies, taking into account the challenges that Cencosud S.A. it had to take over during the pandemic with the supply chains of household appliances and technology, coming from China. In this case, the practice carried out in said company was taken into account, in the commercial planning processes, providing support to the area, with the use of the tools and knowledge acquired in academic training, developing strategies for the growth of the company. For its development, a descriptive case study was carried out, with a qualitative approach, using participant observation and commercial planning, in order to answer the research question posed: How did retail companies in Colombia implement strategies to face the supply chain with its Chinese suppliers of appliances and technology in 2020? Primary and secondary sources were used, from which the results that answer the question are derived. As a conclusion of the research, the impact produced by the pandemic and the strategies that were implemented with the use of technological knowledge are pointed out, giving importance to the vanguard in technology and planning, to face unexpected situations.