Modelo de negocio de un proyecto de vivienda implementanco el caucho molido recicladocomo material de construcciónen la ciudad de Bogotá

Abstract

The business model is used to plan and structure each important part that must be done, implemented or improved in the organization. It is a tool that allows to identify what is going to be offered to the market, to whom it is going to be offered, by what means the product / service is going to be offered, what is needed to carry out the proposal, with whom to work , how much will be spent and how much will be earned. The business model is focused on the implementation of ground rubber in the design of structures for the performance of the material and the eco-friendly benefit, in this case it is the design of an apartment building that by reducing the aggregate material commonly, this will be replaced by ground rubber corresponding to the use and place of development, likewise will be treated in the crushing and mixing silver. For the development of this business model, a series of tools are used that will help its objectivity and conclusion. The first tool is the pentagon that identifies a series of trends on which the situation towards which it is believed that the current business is focused is determined, through global trends, consumer trends, needs and expectations of customers , internal opportunities of the company, and industry holdings, once this is done, one or more activities are chosen on which the company wants to focus, work or improve and it is highlighted to keep in mind the direction by which the project will be drawn. target. Another tool next to this is the Client Classification Matrix that consists of three variables, budget, frequency, and activity, to identify the type of person who is going to intervene, after this an Empathy Map is made, which is a tool that allows defining what makes up this person, the environment in which this type of client moves and their daily activities, then we proceed with the Experience Map that is used to identify the relationship between the client and the entity, how it is feel each of the parts and how they can be improved, then a tool called a Kano diagram is used that serves to identify the variables with which it is necessary to work, which are the most basic, which are pertinent to intervene, which are really the most urgent and which can be analyzed later. With this series of tools, the business model with which you want to work and implement for the development, management and control of the environment with respect to civil works is determined.