Modelo de negocio para la creación de un spa y terapia para mujeres embarazadas en Bucaramanga y su área metropolitana

Abstract

This degree work has the general purpose design a business model for the creation of a Spa and therapy for pregnant women in Bucaramanga and its metropolitan Area. In terms of methodology, the type of research was exploratory, with qualitative descriptive applied cross-sectional design. The project was developed in four stages: study of the sector, market study, technical study and financial study. In conclusion, according to financial indexes implementation Spa and therapy center "Estar Bien S.A.S" is feasible as a TIR of 49% indicating that it is wise to invest in the project is obtained as the rate is greater than the opportunity cost . It also presents a cost-benefit ratio of 4.43 which means that for every peso invested in the company recover $4.43 and a payback period of capital of 1,8 years, indicators that demonstrate the sustainability of the project.