Plan de Negocio para la Creación de una Empresa Dedicada a la Fabricación y Comercialización de V.T.H.E. Trike en Caña de Bambú

Abstract

The V.T.H.E. market has experienced constant growth around the world in recent years. This increase is due in large part to the increasing demand for green vehicles and the growing awareness of physical exercise and health. Currently, the V.T.H.E. They are gaining popularity due to their efficiency and convenience. Consumers are increasingly looking for vehicles that offer a more pleasant driving experience, and electric trikes meet these expectations. Europe and North America are the main markets for trikes, although Asia-Pacific and Latin America are expected to see rapid growth in the coming years due to increasing awareness of cycling and the need for greener transport solutions. In the market study, the potential competitors that the company could face were evaluated, the target audience for the product was identified and an adequate price was established, taking into account the values ​​of similar products in the market of the city of Bogotá. . In the technical study, an evaluation of the production requirements of the project was carried out, including the amount of materials and inputs necessary for the manufacture of the trikes, as well as the equipment necessary for production. In addition, the optimal number of production personnel necessary to achieve the established annual production efficiently and effectively was determined. This detailed analysis of the production process ensures the feasibility of the project and its ability to meet the required quality and efficiency standards. In the administrative and legal study, the name of the company, its vision and mission have been established, and the legal aspects that would govern its operation have been evaluated, including its organizational structure and the human resources necessary for its operation, as well as salaries. corresponding. In addition, the legal regulations and the administrative requirements necessary for compliance with the corresponding tax, labor and commercial obligations have been carefully considered. In the financial study, an analysis of the costs associated with the manufacture and commercialization of the product was carried out, which allowed determining its economic viability. In addition, a sales and income projection was made for the established period, which provided a solid foundation for establishing long-term financial strategies and making informed business decisions.