Estrategias para optimizar la exportación de uchuva a nuevos mercados contribuyendo al mejoramiento en los procesos del área de logística y comercio exterior de la empresa Novacampo S.A.S SCI

Abstract

This work focuses on analyzing and optimizing the stages of the process of exporting cape gooseberry from Colombia by the company Novacampo based on the practice carried out in this company. Identifying the critical points that affect the efficiency of the foreign trade and logistics department through the evaluation matrices of internal and external factors, as well as the Dofa matrix, proposing specific improvements for each stage of the process. In the processes of the logistics and foreign trade area, export optimization will be achieved by reducing the operation time and speeding up the documentation output through the search for new strategies and the implementation of a new system that brings together all the information. This includes the adoption of advanced technologies such as traceability systems to monitor the status of shipments in real time, the digitization of documents to facilitate access and management of information, the integration of platforms that allow for more fluid communication between all actors involved in the supply chain. In addition, continuous training of personnel in better logistics practices will be proposed to streamline customs procedures and improve the company's competitiveness.