ANÁLISIS DE LAS ESTRATEGIAS DE COMUNICACIÓN PARA EL FORTALECIMIENTO DE LAS COMPETENCIAS LABORALES EN LA UNIVERSIDAD SANTO TOMÁS SECCIONAL TUNJA

Abstract

The analysis of communication strategies for the strengthening of labor competencies at the Universidad Santo Tomás Tunja focuses on examining how educational institutions can improve communication to develop leadership skills in administrators in the workplace. Communication Strategies to Optimize Job Skills focus on how educational institutions can work on communication in order to develop key skills, such as interpersonal, written, and digital communication, to provide effective strategies. Effective communication is an essential skill in today's workplace. Companies are looking for employees who know how to express themselves clearly, work in a team and use digital communication tools effectively. Faced with this demand, universities have the responsibility to generate strategies for employees to face these challenges. This analysis seeks to identify the areas of communication in which administrators need to improve, as well as to know effective strategies to develop these competencies. Communication strategies for strengthening job competencies in college involve an in-depth exploration of several aspects, it is crucial to identify the communication skills that are most relevant for professional success in different fields of work. This can include skills such as verbal and non-verbal communication, presentation skills, report writing, leadership, negotiation, cross-cultural communication, among others. Once these key skills have been identified, it is necessary to evaluate the level of competence of the employees in each of them. This was achieved through surveys, performance evaluations, employer feedback, and work portfolio analysis. With this information in hand, specific strategies were designed to enrich workers' communication skills. These strategies may include the integration of communication activities into the development plan, the inclusion of mentoring and mentoring programs, the organization of workshops, seminars, and the incorporation of information and communication technologies, among others. Strengthening job competencies at the university is a complex process that requires a deep understanding of the needs of those who work at the institution. However, its effective implementation can have a significant impact on job skills. The purpose of this study was to analyze communication strategies in order to enhance work competencies in the university, which implied an in-depth study of several aspects. Where it was essential to identify the most relevant communication skills for professional success in various work fields. Therefore, this study can be a tool from the application of the human talent management and communications department.