Análisis y solución de problemas de mercadeo de la empresa Agroindustria AM S.A.S

Abstract

It has been evidenced through the years that man is a businessman by nature, since the need to obtain resources to survive was always present; Thus, exchange practices emerged that led to the formation of more elaborate trade structures, which little by little began to have rights, duties, prohibitions, free trade agreements emerged and with them quality standards, competitiveness between people and organizations. Although today we have different disciplines that focus on trade, we can say that International Business is the most complete and that it covers everything that has to do with finance, administration, marketing, logistics, national and international relations, among others. This allows for greater learning around the business world that offers a greater competitive advantage, since it enables us to face new challenges and position in decision-making. With the above we can say that the purpose of all this is to diagnose the structure, functions and propose improvements on its implementation in order to increase organizational productivity. And thus increase the economic and social development of the region.