Desafíos de la emisora comunitaria la voz de mi barrio 7 frente a la visibilización de la violencia basada en género en la localidad de Bosa

Abstract

This research analyzes how the community radio station La Voz de mi Barrio 7 contributes to the visibility of gender-based violence in the locality of Bosa, Bogotá, within the framework of communication for social change. The study is based on the recognition of community media as key spaces for citizen participation and the construction of alternative narratives in response to social issues. The research was developed using a qualitative approach, through semi-structured interviews with members of the radio station and content analysis of communication pieces published on its digital platforms. From this process, categories related to community participation, communication strategies, sustainability, autonomy, technological transformation, and structural conditions of the media were identified. The findings show that the radio station operates as a space for horizontal communication that promotes the participation of social actors, facilitating the visibility of gender-based violence and encouraging processes of collective reflection. However, limitations were also identified, including economic precariousness, lack of governmental support, and challenges in adapting to digital dynamics. In this context, self-management, volunteer work, and community networks emerge as key strategies for the sustainability of the media, reflecting practices of resistance within an unequal media system. In conclusion, the radio station positions itself as a relevant social actor that not only informs but also contributes to the transformation of social imaginaries, the construction of citizenship, and the democratization of communication in local contexts.