Prospección del posicionamiento comercial del producto Rubvitex en el mercado Guatemalteco

Abstract

An important task in the productive process of rubber plantations (Hevea brasiliensis) is "Stimulation", a practice that consists of inducing the production of latex to obtain greater productivity. Rubvitex is an Organic Mineral fertilizer developed in Malaysia that represents a new technology for the Stimulation process; In Colombia, the product has been technically developed since 2014. As a technological development prospect, the feasibility of marketing the product in Guatemala is evaluated, since this country is a benchmark in the practice of rubber crop exploitation at a continental level. The logistic conditions of entry and the agricultural regulations that govern the destination market are favorable to generate a commercial positioning of the product in Guatemala.