Análisis de la evolución del comercio electrónico en Colombia y efectos en los negocios internacionales

Abstract

In this monograph we analyze electronic commerce in Colombia, how this has been characterized in evolution through the years. The different regulatory frameworks and the different public and private entities that govern it are made known, in order to observe which ones have been the positive and negative effects in the country’s international business, if Colombia has been able to take advantage of this strategy in order to grow and have a better global positioning. Similarly, it is important to understand the progress that Colombia has made in electronic commerce with the process of exporting goods and services. If the entities in charge of promoting this area are doing it in the proper way to help the national companies and if there have been improvements over the past years. Specially, due to the current international situation with COVID-19 that made a lot of people choose mainly electronic commerce. Therefore, it is necessary to say that Colombia’s advance in the recognition of the digital and electronic sector in an international level has been developed successfully, thanks to the alliances with public entities and enterprises. Also, keeping in mind that different countries worldwide are prioritizing their technological advances to the satisfaction of the public’s needs, improving the speed and quality in the products and services provided to the final consumer.