La Mejora del Proceso de Diseño a través de la Comunicación

Abstract

This degree work focuses on the design process in the companies Ágora and Gelsa, based on the author's experience as an intern in both companies. Ágora, a strategic communication consultancy in Latin America, and Gelsa, a Colombian transactional group, share the use of graphic design as a tool to achieve their objectives. The study seeks to understand how the design process is developed in both companies and how it can be optimized to improve internal communication and the graphic representation of the brands. The project is divided into three stages. First, the current design processes in Agora and Gelsa will be analyzed through a tool that collects information on the design process, requests and perspectives of the teams involved. Then, relevant information will be identified to understand the design process and parameters will be established for the development of a tool to improve it. Finally, the most appropriate audiovisual tool to optimize the design process will be determined, considering the available resources. The work highlights the importance of collaboration between designers and other teams to achieve optimal design results.