Desarrollo de una Ruta Exportadora Interactiva para la Internacionalización Empresarial en el Departamento De Boyacá

Abstract

The project "Improvement Plan for Strengthening the Export Route of the Department of Boyacá" aims to develop an interactive export route on the Boyacá Exporta platform by systematizing key information and designing an accessible and personalized model to optimize access for Boyacá’s entrepreneurs to international markets. To achieve this goal, three strategic initiatives are proposed: the creation of a digital tool that consolidates export requirements, the design of a specialized section on the institutional website, and the implementation of a dissemination and training program in foreign trade. This proposal responds to the need to overcome barriers such as institutional disarticulation, data dispersion, and the low adoption of digital tools by the business sector. Through institutional and documentary analysis, key practices are identified to formulate concrete actions aimed at modernizing access to information channels, promoting an export-oriented culture, and strengthening business decision-making. This improvement plan is expected to significantly contribute to strengthening the department’s export ecosystem and enhancing the competitive integration of its entrepreneurs into international markets.