Percepción de los Prosumidores de TikTok Sobre el Contenido de Alimentación de la Plataforma

Abstract

During the COVID-19 pandemic, the use of social networks experienced a significant increase, which, in turn, was associated with negative effects on mental health, such as anxiety, depression and eating disorders. In this context, TikTok emerged as one of the most influential platforms, standing out for its dynamic format of short videos and constant interaction between users. In addition to having an artificial intelligence-driven algorithm, TikTok allows users to access a large amount of information in a short time, as well as being both creators and consumers of content within the same platform. This shared control of information has led to an increase in prosumers, who not only consume content, but also actively contribute to its production. In the digital universe, the abundance of information can often result in misinformation. This thesis focuses on food discourses on TikTok and how meanings are constructed through prosumers' perceptions, reflected in comments. Through the analysis of these comments, it seeks to highlight the importance of understanding how users interpret and react to content on the platform, a phenomenon of relevance given the high consumption of content on TikTok, often without full awareness of the messages being shared.