Estrategia para Una Comunicación Asertiva en el Desarrollo de Proyectos a Través de la Colaboración Entre las Áreas de Desarrollo de Nuevos Negocios y Comercial y de Mercadeo

Abstract

The purpose of this document is to present the improvement plan proposed by the student, who carried out her professional internship in the New Business Development Area at the COLOMBO-AMERICAN CHAMBER OF COMMERCE (AMCHAM). This plan is intended to propose the evolution of the work scheme between departments and to illustrate, through the written work presented, the development of learning during the second semester of 2022. Additionally, it seeks to identify different corporate aspects of the company where the internship took place, such as the SWOT components, Mission, Vision, Values, as well as distinctive features like geographic location and scope. The proposal aims to highlight the importance of assertive communication between departments, the alignment of objectives, and the strengthening of the organizational structure, along with the integration of talents within the company. Altogether, this is intended to generate a projection of task distribution that functions optimally across all areas of the organization.