Optimización de Lineamientos Técnicos para la Estandarización Informativa en la Producción Editorial para la Fundación Universitaria San Martín

Abstract

This project, developed as part of an undergraduate internship at the Fundación Universitaria San Martín, aims to systematize the institution’s editorial production process and propose a practical solution to enhance the quality and consistency of its publications. The central issue identified is the absence of a specialized editorial design department and the lack of specific training among the personnel responsible for such tasks. This has resulted in inconsistencies in the structure, layout, and typographic hierarchy of documents such as the institutional brand manual. To address this need, the creation of an Editorial Style Manual is proposed. This manual will serve as both a didactic guide and a reference tool, incorporating the fundamental principles of editorial design. The goal is not only to remedy the identified technical shortcomings, but also to establish a foundation for ongoing education in editorial design, thereby strengthening the institution’s visual identity and improving the reading experience for its academic community.